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A functioning community moves beyond listing and reciting core values. It shares and lives those values. And, it provides a safe place for its members to explore, stretch, learn, fail, and grow.
Steve is not a life coach and does not provide legal advice. He facilitates conversations and helps raise and confront important questions about what we do, why we do it, and how we do it.
Daily Archives: September 5, 2010
#15 Offensive or Remarkable?
Seth Godin’s book Purple Cow: Transform Your Business by Being Remarkable maintains that traditional marketing no longer works. He writes that businesses need to develop a Purple Cow. That is, “anything phenomenal, counterintuitive, exciting, and remarkable.” He argues, “Consumers ignore … Continue reading
Posted in Being REMARKABLE
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