(Issue #541) Message Over Marketing

This past week, Beaches Watch held an online forum for the Jacksonville Beach, FL city council and mayoral candidates.  I’ve provided the link to the forum in my video recommendation for the week.

We had 90 minutes of questions, reflection, and considered responses. What I did not hear were labels. Not once in the 90 minutes did anyone attach the importance of her/his answers to a political party affiliation. No labels. Just message. Words that had to stand on their own—and from which the listening audience had to make critical appraisals of the candidates.

A previous blog post spoke to the metaphor of “Into the Wine, Not the Label.” The candidate forum mentioned above brought other comparisons to mind:

  • Into the CONTENT, not the COVER.
  • Into the IDEA, not the IDEOLOGIES.
  • Into the MESSAGE, not the MARKETING.
  • Into the PERSON, not the PACKAGING.
  • Into the WORDS, not the WINDOW-DRESSING.


Video recommendation for the week:

Make it a great week and HTRB has needed.

My new book has been released.
eBook ($2.99) Paperback ($9.99). Click here.

Roxie Looks for Purpose Beyond the Biscuit.

Well, actually, my dog Roxie gets top billing on the author page for this work. Without her, there would be no story.
Click here for more information about the book.

In the meantime, check out her blog.
Nothing like reading observations through the eyes of ,and from the paws, of a dog.

And you can still order:My book, Community as a Safe Place to Land (2019), (print and e-book) is available on More information (including seven free podcast episodes that spotlight the seven core values highlighted in the book) at www.stevepiscitelli.com.

Check out my book Stories about Teaching, Learning, and Resilience: No Need to be an Island (2017). It has been adopted for teaching, learning, and coaching purposes. I conducted (September 2019) a half-day workshop for a community college’s new faculty onboarding program using the scenarios in this book. Contact me if you and your team are interested in doing the same. The accompanying videos would serve to stimulate community-building conversations at the beginning of a meeting.

My podcasts can be found at The Growth and Resilience Network®.

You will find more about what I do at www.stevepiscitelli.com.

©2020. Steve Piscitelli
The Growth and Resilience Network®

About stevepiscitelli

Community Advocate-Author-Pet Therapy Team Member
This entry was posted in Life lessons. Bookmark the permalink.

1 Response to (Issue #541) Message Over Marketing

  1. Pingback: (Issue #553) A Blogger’s Retrospective for 2020 | The Growth and Resilience Network®

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s